The $150 Cup of Joe

How a $150 cup of coffee at a Portland café sheds light on a coffee pricing crisis

“From picking to processing, growing coffee is labor intensive, and the ongoing climate crisis has led to widespread drought and disease, making it a risky financial endeavor. Similar to farming in the United States, children of coffee farmers often don’t want to inherit the farms.”

Oregon Public Broadcasting

A graphic from development economist Vera Espíndola Rafael shows a tiered price breakdown to buy unroasted green coffee in different regions of Colombia. The four tiers correlate to the livelihood of coffee producers and were created with a tool she designed called the Sustainable Coffee Buyers Guide.  Courtesy of Vera Espíndola Rafael

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